Tessa Newbacher

Web Design & Digital Marketing Freelance Services

Tessa Newbacher Headshot

Front End Dev | UX Design | Digital Marketing

Tessa Newbacher

I’ve been helping small business, non-profits and large corporations achieve success in the digital world. There’s a lot to navigate – between websites, social media, writing blogs, and e-mail marketing. Let me help you navigate through the digital stratosphere. I’ll be your captain and teach you  a few tricks along the way for smooth sailing.

Our work together is a collaborative partnership. I’ll listen to your vision and design a marketing solution I see fit for you and your brand.

I DO A LOT OF DIFFERENT THINGS.

But my #1 priority is helping you do your thing.

DEVELOPMENT SKILLS

HTML5 + CSS3
Sass + Less
Accessibility Advocate
Javascript + jQuery
React + Angular
Grunt + Webpack
Umbraco CMS + .NET
WordPress + PHP
Craft CMS + Twig

UX SKILLS

User Research
Usability Testing
Human Centered Design + Empathy
Wireframes, Mockups + Prototypes
Design Systems

MARKETING SKILLS

Content Strategy + SEO
Inbound Marketing
Social Media Marketing
Google Analytics
Microsoft Office
Adobe Creative Suite
Brand Guidelines
Digital Photography

WORK EXPERIENCE

APR 2019 – PRESENT

Front End Developer

Union Home Mortgage

  • Lead and mentor interns and junior-level developers and designers.
  • Manage website redesign and optimization projects to improve conversion rates, performance and search engine rankings.
  • Implemented React web architecture with ASP.NET projects and connect front-end API calls to back-end services.

SEPT 2017 – MAR 2019

Junior Front End Developer

Union Home Mortgage

  • Redesigned UnionHomeMortgage.com + MutualTitleAgency.com with Umbraco CMS.
  • Developed a Design System to speed up web development projects and maintain brand and code quality.
  • Regularly perform accessibility, SEO and performance audits. Executed enhancements
    to improve page load speed by 30 percent.
  • Introduced UX design practices to our agile development team.
  • Present prototypes and creative concepts to business stakeholders. Announced internal
    product launch at our annual partner meeting to 1,000+ employees.
  • Design, test and launch at least 4 internal web application per year.

MAY 2016 – AUG 2017

Digital Marketing Specialist

Union Home Mortgage

  • Responsible for managing + optimizing our consumer direct channel’s social media,
    blog, website and e-mail campaigns.
  • Analyzed website trends using Google Analytics and Crazy Egg.
  • Coordinated with the development team to enhance website features + fix bugs.
  • Assist dev team with UX, project management and front-end development.
  • Redesigned our recruiting pages on UnionHomeMortgage.com which decreased the
    bounce rate by 20 percent
    and increased applications by 10 percent.
  • Designed full-page advertisement in the Cleveland Plain Dealer.
  • Created e-mail marketing and social media onboarding and training programs for our sales staff.

MAY 2016 – AUG 2017

Marketing Intern

Union Home Mortgage

  • Responsible for managing + optimizing our consumer direct channel’s social media,
    blog, website and e-mail campaigns.
  • Analyzed website trends using Google Analytics and Crazy Egg.
  • Coordinated with the development team to enhance website features + fix bugs.
  • Assist dev team with UX, project management and front-end development.
  • Redesigned our recruiting pages on UnionHomeMortgage.com which decreased the
    bounce rate by 20 percent
    and increased applications by 10 percent.
  • Designed full-page advertisement in the Cleveland Plain Dealer.
  • Created e-mail marketing and social media onboarding and training programs for our sales staff.

2015 – PRESENT

Freelance Consultant

EDUCATION

Baldwin Wallace University

Berea, Ohio

  • Bachelor of Arts
  • Digital Media & Design Major
    Marketing Minor
  • Summa Cum Laude

Digital Marketing Clinic

At Baldwin Wallace University

  • Led a team of students to create a full digital marketing campaign for Medina Creative Housing.Responsible for overall art direction including photography and graphic / website design.Designed the e-mail marketing templates using MailChip and website using WordPress.

Cuyahoga Community College

Parma, Ohio

  • Associate of Arts Degree
  • Honor’s Program + Dean’s List
  • Transfer Scholar Award

I LOVE
WHAT
I DO ♥

Mutual Title Website
Paintings By Cascarilla
Union Home Mortgage Corporate Website
Command Plastic